Media Activation Manager

CARE CHANGES EVERYTHING. Media Activation Manager Job Details Contract Type: Limited, 1 Year / Full-Time Country / City: Netherlands / Amsterdam Company: Beiersdorf NV Job Function: Marketing / Market Research

We want to enable superior skincare for our consumers which starts with reaching them via meaningful touchpoints. It is therefore an important part of our strategy to create superior consumer experiences. We are committed to continuously strengthening our communications capabilities and are therefore looking for our next Media & Activation talent to drive impactful, data-led media strategies and innovative activations that connect with our consumers in the moments that matter. The Media Activation Manager Netherlands is a member of our iCom France/Benelux and Marketing Benelux team, reporting to the Media Strategy & Planning Lead NIVEA France/Benelux. The role is based in the Netherlands. But being part of the France/Benelux team, certain projects will also have a cross-border scope and you may be asked to take the lead for the entire Benelux on certain occasions. You will work closely on Benelux strategies together with your counterpart in Belgium, the Media Data & Analytics Manager, and the PR & Influencer Manager for the Netherlands, leveraging synergies & learnings.

Analyze the market, competition, and local landscape, and derive learnings from previous years and campaigns Manage projects, including briefing agencies via our integrated media platform for our brands, and act as the daily point of contact for the media agency in executing campaigns Execute the Marketing Mix Modelling for the Netherlands in collaboration with marketing agencies, build and integrate learnings into media plans to increase the ROI of our media investments Keep internal stakeholders informed about strategy and developments, as well as key customers when relevant Collaborate with the e-commerce team on full-funnel strategy and act as the lead in coordinating with the media agency on upper-funnel touchpoints Implement with excellence in execution the action plans defined in the strategy in collaboration with our Brand Managers Ensure international golden rules are implemented, and that dashboards and reports are completed accurately Agency management Act as the main point of contact for digital marketing & media agencies, together with the Media Strategy & Planning Lead Maintain daily contact with agencies on the scope of work and budgets in alignment with the Media Strategy & Planning Lead and Regional & Global Media Coordinate campaigns with local agencies for media & digital and manage contracts and performance evaluations Coordinate budgets and ensure accurate landing according to the briefing Corporate branding and compliance guidelines Ensure alignment of the corporate brand image with global identity guidelines and the adequate use of institutional information, both internally and externally Ensure alignment with our company values

Bachelor’s or Master’s degree in marketing/digital/business is preferred 5+ years of relevant work experience in media agencies or FMCG in a similar role Proven track record in digital across both paid and owned channels Business proficiency in English and fluency in Dutch; both are mandatory Digital savvy, aware of the latest trends in the local and international digital landscape Experience in creating full-funnel campaigns and integrating Marketing Mix Modelling learnings Creative mindset with the ability to challenge or, if needed, create marketing concepts Assertiveness and ability to listen and build consensus Ownership and proactivity on taking the lead on projects Ability to drive simplicity and quick action in a complex environment Initiative and curiosity to spot and pursue opportunities ahead of the competition. Flexibility to revise and adapt plans if necessary and proactively suggest appropriate adjustments Additional information Got Exited? We’d love to get to know you and look forward to receiving your application! We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. CV with relevant references and certificates, salary expectation) and encourage you to upload your CV without a picture. Benefits vary by role and location. Let’s discuss the details.

At Beiersdorf, we aim to help people feel good about their skin – and our commitment goes far beyond skincare. For 140 years, we have been developing innovative skin and body care products for renowned brands such as NIVEA, NIVEA Men, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society. Behind every brand, every product, and every achievement stand our more than 20,000 employees. It is for them that we foster a culture of inclusion, respect, and trust, closely aligned with our values – CARE, COURAGE, SIMPLICITY, and TRUST. We embrace diversity by valuing the uniqueness of every individual and committing to equal opportunities for all. Further information can be found within our privacy policy . The complete addresses of our affiliates can be found here . Your benefits International Work Environment Critical Illness Policy Attractive Salary Buddies & Mentoring Modern Office & Equipment Health & Wellbeing Offers Corporate Training & Development International Work Environment Critical Illness Policy Attractive Salary Buddies & Mentoring Modern Office & Equipment Health & Wellbeing Offers Corporate Training & Development Get to know: Maureen Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential. Marketing Want to express yourself creatively in a diverse working environment? Do you get colleagues excited about digitalization, want to engage our brands online, and create an attractive customer journey? The tasks in our international Marketing teams are as diverse as our product range! Find out more 5 / 82 Brand Manager Marketing / Market Research | Professional | Lisbon, Portugal Media Activation Manager Marketing / Market Research | Professional | Amsterdam, Netherlands Délégué(e) Pharmaceutique - Région Ouest - Secteur Rennes - Laval - Le Mans Sales | Professional | flexible, France Key Account Executive Sales | Professional | Bogotá, Colombia Dermatology Sales Representative Sales | Professional | New York, United States More Jobs Learn more CARE CHANGES EVERYTHING. At Beiersdorf, care means much more than just skin care – it is about how we treat one another. Openness, trust, respect, and diversity are the values that define us. We take responsibility for our employees, society, and our planet. That is why CARE is an integral part of our purpose and business strategy. We are looking for colleagues who bring passion, curiosity, and a strong desire to grow. In return, we offer an environment that inspires you, nurtures your strengths, and gives you the space to share your ideas. Together, as a close-knit team, we create innovations that truly make a difference. Discover what makes Beiersdorf unique as an employer. Care Changes Everything At Beiersdorf, CARE is more than a value – it is the foundation of our culture and the way we work together every day. That's why our Employer Value Proposition is Care Changes Everything. It reflects what people can expect when joining Beiersdorf and what makes us unique as an employer. Care shapes how we develop our brands, collaborate across teams, support individual growth, and create a positive impact beyond our business. Our Employer Value Proposition comes to life through four dimensions: Find out more We Care For Society & Inclusion At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We encourage candidates of all abilities to apply and are ready to provide reasonable accommodations to ensure a fair and equitable recruitment process. In order to avoid bias in the selection process, we encourage you to upload your CV without a picture. Find out more Application Process All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites. Find out more Individual Job Alert You will automatically be informed of new job offers that match your search criteria. Create new