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Head of Product Design

Piano Software B.V.

IND sponsorAmsterdam, NetherlandsFull time

About the company

Piano is a behavioral intelligence and monetization platform trusted by leading companies across media, e-commerce, financial services, and beyond. We help organizations understand their audiences and grow revenue through data and personalization.

We're looking for a Head of Product Design who can lead our design function through this transformation. This means building design leadership and team capabilities, fostering cross-functional collaboration, enabling adoption of new practices, and positioning design as a strategic function that directly impacts business outcomes.

You'll lead a team of 8 designers across our product portfolio (Piano Analytics, Subscriptions, Audiences, Activation). You'll own team development, design strategy, and design culture. You'll define what design excellence looks like at Piano, set expectations across the organization, and sponsor how design evolves to meet new market demands.

What You'll Own

Design Leadership & Strategy

Define design vision and direction across our product portfolio

Build, mentor, and develop a high-performing design team

Establish design standards, practices, and systems that scale

Be the strategic design voice in executive conversations (board, leadership, customers)

Partner closely with product and engineering on product strategy

Hands-On Design & Innovation

Lead design work on major strategic initiatives and new innovations

Drive how AI tools and processes reshape our design workflow and quality

Lead strategic design communications (investor pitches, market positioning, executive storytelling)

Work on complex B2B SaaS challenges and help the team navigate them

Be present on key decisions where design shapes business outcomes

Organization & Culture

Create a coaching culture where designers have clear goals and development support

Manage performance and resolve team dynamics constructively

Attract, develop, and retain excellent talent

Why This Matters

Product and Engineering output is accelerating. Design needs to scale with it. You'll:

Scale design output: Use AI tools to help designers deliver significantly more work without scaling the headcount

Grow the team's impact: Establish design as essential to product strategy and business outcomes

Shape culture: Build a design organization that develop talents and fosters excellence

Lead strategically: Be the design voice on product direction, board-level conversations, and competitive differentiation

What You Bring

Essential

5+ years leading design teams in B2B SaaS or similar environments

Genuine hands-on proficiency with AI design tools (not just theory)

Proven ability to mentor designers and build high-performing teams

Experience defining design processes, systems, and standards at organizational scale

Strong communication and executive presence

Comfort balancing strategic thinking with hands-on execution

Highly Valued

Background in data-heavy and/or personalization products

Track record of improving team output and quality within constraints

Experience working with leadership teams on product strategy and business outcomes

Experience working in agile development practices (SAFe experience a strong plus)

More open roles at Piano Software B.V.