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Programmatic Ads Specialist
LeasePlan Global B.V.
About the role
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At Ayvens, we have an opening for an experienced Senior Programmatic Specialist.
As our new Senior Programmatic Specialist, you will be responsible for leading and optimizing programmatic media buying activities across multiple Ayvens markets. You will act as the subject matter expert for Display, Online Video and YouTube advertising, driving campaign performance through strategic planning, hands-on execution, data-driven optimization and close collaboration with internal stakeholders. Your expertise will help maximize business outcomes across the full marketing funnel while supporting scalable and standardized programmatic advertising practices.
What you'll do
Lead the planning, execution and optimization of full-funnel programmatic campaigns across Display, YouTube, DV360 and Google Ads.
Build and manage large-scale media plans aligned with business objectives and performance KPIs such as reach, engagement, conversions, CPL and CPA.
Monitor campaign performance, identify optimization opportunities and implement audience, bidding, creative and budget enhancements.
Act as the internal expert for DV360, Campaign Manager 360 and YouTube advertising, providing guidance on best practices, innovations and platform capabilities.
Collaborate closely with Paid Media Specialists, Campaign Coordinators, Analytics teams, Designers and Local Marketing Teams to deliver operational excellence.
Produce insightful performance reports, post-campaign analyses and recommendations for country stakeholders and business leaders.
Drive standardization, automation and scalability initiatives while mentoring junior team members and contributing to continuous process improvements.
What you'll bring
The ideal candidate combines strong programmatic media expertise with strategic thinking and analytical capabilities. You can confidently manage complex digital campaigns, translate technical performance data into actionable business insights, and collaborate effectively with multiple stakeholders across countries and functions.
You will have relevant experience in a similar role, preferably holding a Bachelor's degree in Marketing, Communication or a related field.
4-6+ years of hands-on experience managing programmatic campaigns, particularly within DV360, Google Ads, YouTube and Display advertising.
Strong experience managing moderate to large-scale B2B and B2C campaigns across multiple stages of the customer journey.
Advanced knowledge of DV360, Campaign Manager 360, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Channable and DoubleClick Studio.
Proven expertise in audience targeting, real-time bidding (RTB), inventory management, dynamic remarketing and prospecting strategies.
Strong analytical skills with experience using Google Analytics, GA4, Power BI and performance measurement frameworks.
Solid understanding of attribution models, tracking implementations, Floodlight, pixel management, viewability standards and brand safety solutions.
Experience working in agile environments with a strong focus on automation, standardization, scalability and continuous optimization.
Fluent in English is required.
Additional European languages are considered a plus.
What's on offer
We're on this journey together. By investing in professional growth, rewards and incentives, plus plenty of training and experience on the job, we create an inspiring environment for our colleagues that fosters high performance with positive impact.
1. Enjoy comprehensive rewards and recognition.
We believe in rewarding you holistically, through compensation, competitive benefits and rich development opportunities.
2. Discover your talent.
We enable you to reach your full potential by offering you the opportunities and support to reach the next level in your career.
3. Benefit from a healthy, positive work atmosphere.
We offer a wide variety of benefits to help keep you mentally and physically strong and to find the perfect work-life balance.
4. Find a shared sense of belonging.
We create an engaging environment where you can be your authentic self and harness your commitment, curiosity and collaboration.
5. Build a sustainable future.
We’re conscious of our environment and the societies we’re part of and we work together to drive electrification and lead the way to decarbonisation.