Performance Marketing & SEO Lead

Growing an e-commerce business takes more than launching campaigns. It means making smart use of marketing investment, spotting opportunities in the data and turning them into improvements across paid media, affiliate marketing and SEO.

We’re looking for a Performance Marketing & SEO Lead who enjoys combining analysis with hands-on execution. You’ll coordinate campaigns with our agencies and internal teams, help improve our organic search performance and contribute directly to online revenue and customer growth.

We are looking for an analytical and commercially driven Performance Marketing & SEO Lead to help grow our e-commerce business through paid media, affiliate marketing, and organic search. Reporting to the E-commerce Director, you will work together to define the annual paid media and affiliate roadmap, objectives, and priorities. Your focus will be on translating these priorities into effective campaigns, coordinating execution with our external agencies, and identifying opportunities to improve performance.

You will also take ownership of driving SEO improvements, using our internal SEO platform, BrightEdge, to identify opportunities and working closely with the E-commerce Lead to implement improvements on the website.

This role combines performance analysis, campaign coordination, and hands-on activitirs, with a direct contribution to online revenue and customer acquisition.

Paid Media Performance & Execution

Work with the E-commerce Director to define the annual paid media roadmap, channel priorities, budgets, and performance objectives.

Collaborate with our external paid media agency to deliver agreed KPIs across Google Ads, Meta, YouTube, display, TikTok, Pinterest, and other relevant channels.

Coordinate campaign delivery, including agency briefings, asset requirements, approvals, launches, and promotional updates.

Collaborate with Marketing and Design to create effective, on-brand campaign assets tailored to paid media channels and affiliate partners.

Monitor spend and performance against targets, including ROAS, customer acquisition cost, conversion rate, and revenue.

Identify opportunities to improve results through audience targeting, creative testing, budget allocation, and campaign optimization.

Ensure campaign messaging, product availability, tracking, and landing pages are aligned and ready before launch.

Affiliate Marketing

Coordinate affiliate campaigns, promotions, product launches, and seasonal activities.

Ensure the agency and affiliate partners receive timely briefs, assets, product information, and promotional updates.

Monitor affiliate performance, commissions, and revenue contribution, identifying opportunities to improve efficiency and grow the program.

Evaluate new publisher and partnership opportunities with the agency, considering brand fit and commercial potential.

SEO Improvements & Implementation

Take ownership of identifying, prioritizing, and coordinating SEO improvements using BrightEdge and other relevant data sources.

Identify keyword and content opportunities aligned with our product assortment, customer search behavior, and commercial priorities.

Monitor organic traffic, keyword rankings, and organic revenue to evaluate progress and guide further improvements.

What you bring

You’re commercially minded and proactive, with a strong interest in performance marketing. You’re comfortable working with data, coordinating campaign delivery and turning insights into practical improvements. You take ownership, follow up when needed and enjoy working with different teams and partners to help marketing perform.

We’re looking for someone with:

Three or more years of relevant experience in performance marketing, ideally in e-commerce or retail.

A strong understanding of paid media channels and experience coordinating campaign execution and improving performance.

Practical SEO experience, with the ability to turn insights into concrete website improvements.

A commercial mindset and a clear understanding of revenue, acquisition costs and marketing efficiency.

A proactive approach: you’re comfortable following up, challenging recommendations and taking ownership of delivery.

Strong communication and collaboration skills.

Fluency in both English and Dutch.

What’s in it for you?

You’ll help grow our online presence by improving the performance of our paid media and SEO activity. You’ll turn data and insights into practical actions, working with colleagues and external partners to help more people discover Marie-Stella-Maris.

Alongside a competitive salary, we offer:

25 vacation days based on a full-time contract, plus your birthday off

Two additional days for social responsibility

The opportunity to go on a workcation

A pension contribution

20% discount on Marie-Stella-Maris products, with Refill available at the office and in our boutiques

A healthy lunch at the office

An iPhone and laptop

Marie-Stella-Maris is a renowned lifestyle and beauty brand where design, conscious living and social impact come together. Founded in Amsterdam, we create elevated home and body care essentials that enhance everyday routines while contributing to a greater purpose. Through our products and initiatives, we contribute to clean drinking water projects worldwide.

Driven by creativity, social responsibility and an entrepreneurial spirit, Marie-Stella-Maris moves with intention, refined in execution and committed to making a positive impact through everything we create.