SENIOR SPECIALIST, DIGITAL MARKETING

Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across platforms including LinkedIn, Instagram, Google Ads, and other digital channels to support brand awareness and lead generation. Social Media Platform Management: Manage and oversee the company’s LinkedIn and Instagram accounts, including content planning, publishing, and performance tracking to ensure alignment with marketing and brand strategy. Paid Advertising Management: Manage and monitor paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and Meta Ads, ensuring optimal budget utilization and performance optimization. SEO and Website Performance: Support the development and implementation of SEO strategies to improve website visibility and organic traffic. Work closely with internal teams to optimize website content and landing pages. Digital Analytics and Reporting: Track and analyze digital marketing performance metrics, including campaign results, traffic, engagement, and lead generation. Prepare regular reports and recommend optimization strategies. Lead Generation Support: Contribute to digital lead generation initiatives, including landing pages, campaigns, and email marketing activities aligned with marketing objectives. Collaboration with Marketing Teams: Work closely with MarCom, content, and product marketing teams to ensure consistent messaging and effective digital campaign execution. Industry and Trend Monitoring: Stay updated on the latest digital marketing trends, platform updates, and best practices to continuously improve campaign performance and digital presence.

Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, or a related field. 4–5 years of experience in digital marketing, social media management, and online campaign execution, preferably in B2B technology companies. Strong experience managing LinkedIn, Instagram, and other corporate social media platforms. Hands-on experience with digital advertising platforms such as Google Ads, LinkedIn Ads, and Meta Ads. Experience with SEO strategies, website performance optimization, and digital content management. Proficiency in digital analytics tools (Google Analytics, LinkedIn Analytics, etc.) and ability to translate data into actionable insights. Advanced English level with excellent written and verbal communication skills. Strong analytical mindset and ability to monitor campaign performance and optimize results. Ability to manage multiple digital campaigns simultaneously and meet deadlines. Highly motivated, creative, and data-driven individual.