Konijn Jobs

Open role

Head of Marketing

Amsterdam Internet Exchange B.V.

IND sponsorAmsterdam

About the role

We’re looking for a Head of Marketing to lead and execute the strategic direction of our Marketing team. In this role, you’ll be responsible for brand positioning, community building, campaign orchestration, proposition alignment, internal and external communications, and stakeholder engagement. You’ll ensure the team delivers consistent, data-driven marketing that supports the growth of AMS-IX across traditional and new markets, including (semi-)government and enterprise clients (direct and indirect). Acting as the guardian of our messaging, you’ll ensure all communications are clear, consistent, and customer-first. You’ll also focus on developing the Marketing team into a customer-centric and digitally savvy team.Your responsibilities Strategic Marketing Leadership Scenario planning and translation from trends into impact for company strategy Develop and execute the annual marketing strategy aligned with the organization’scommercial goals. Translate company vision into clear positioning, messaging frameworks, and go-tomarketplans. Own the marketing calendar and ensure effective planning and delivery across theteam. Brand & Proposition Oversight Safeguard and evolve the brand identity of AMS-IX across all touchpoints. Ensure propositions and messaging are aligned across segments and channels. Campaign planning and execution Stakeholder Engagement & Communication Act as key communication liaison between Marketing and Product, Sales,Engineering, and MT. Lead internal communication initiatives in collaboration with team members. Spokesperson towards external media/press Team Development & Performance Coach and develop the Marketing team members to increase impact andcapabilities. Ensure clear role definitions, KPI alignment, and performance tracking.

What you'll bring

Master’s or bachelor’s degree or equivalent professional experience 8+ years in marketing leadership roles, ideally in IT, telecom or infrastructure sectors Fluent in English (Dutch is a strong plus) Technical skills you bring Strategic planning and positioning Proposition development and funnel orchestration Team leadership and coaching Campaign performance management and reporting (KPI-driven) Marketing Automation, preferably skills in AI Soft skills we value Visionary and structured Strong communicator (written and verbal) Collaborative and coaching leadership style Decisive and results-oriented Able to manage multiple priorities in a fast-paced environment

More open roles at Amsterdam Internet Exchange B.V.