Open role
TikTok Shop Manager
GoSpooky B.V.
About the role
As a TikTok Shop Manager, you will own the day to day performance and commercial execution of a portfolio of brands on TikTok Shop Benelux.
You will be responsible for the full social commerce cycle end-to-end, including affiliate recruitment, content performance analysis, paid media optimisation, GMV tracking, and weekly brand communication. You will be accountable for hitting GMV targets across your portfolio, making this a highly executional, performance-driven role.
You will report to the Social Commerce Lead and collaborate closely with paid media, data, and content teams to continuously optimise commercial performance.
What you'll do
Own weekly GMV performance across your brand portfolio, analysing results every Monday, identifying drivers, and setting clear weekly action priorities
Run affiliate creator recruitment at scale (50–100 new contacts per brand per week), managing the full pipeline from outreach to activation
Review affiliate content weekly and score performance (CTR, watch time, CVR), identifying winning formats and translating insights into updated creator briefs
Activate Spark Ads within 48 hours on top-performing organic content to maximise reach and conversion impact
Manage paid media campaigns (Spark Ads, Shop Ads, GMV Max), scaling winners and cutting underperformers within agreed ROAS guardrails
Deliver a clear weekly performance update to each brand, including GMV vs target, content insights, affiliate pipeline status, and key risks
Monitor Seller Centre health, hero SKU availability, and fulfilment performance to proactively flag operational issues before they impact sales
What you'll bring
2+ years of experience in consumer-facing e-commerce, ideally managing or owning a brand’s online sales channel (not purely campaign delivery)
Strong understanding of commercial levers such as conversion rate, AOV, margin, and stock dynamics
Hands-on experience with TikTok Shop, or strong exposure to social commerce, marketplace management, or creator-led e-commerce
Experience with affiliate or creator pipelines: recruitment at scale, commission structures, and performance-based content evaluation
Familiarity with TikTok Shop paid media (Spark Ads, GMV Max, Shop Ads) and confidence in making day-to-day budget optimisation decisions is a strong plus
Strong communicator in English (Dutch or another EU language is a plus), comfortable writing clear weekly performance updates for clients
Able to manage multiple brand portfolios simultaneously without losing commercial focus or operational discipline
Based in the Netherlands, preferably in the Randstad / Amsterdam region, and comfortable with a hybrid working setup
What's on offer
Flexible holiday policy for a proper recharge
Commuting allowance
Remote working possibilities in agreement with your team
A MacBook for peak productivity
Training opportunities to develop your skills and grow with us
Healthy communal lunches to keep you fueled
Fun events to connect, recharge, and bond as a team
Phone allowance of up to €25/month (depending on your role)
Unlimited mental health support via OpenUp
A pension plan where you contribute a percentage of your salary
Gift card and birthday wishes every year
Dutch classes for international team members
About the company
We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.
From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it making fast, bold and relevant work that actually gets shared.
From TikToks that break the For You page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.
As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant.
We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.