Marketing & Inbound sales – trainee

Working from our office in Amsterdam, you support our on-line marketing efforts, by helping implement and automate a scalable lead-generation process. This process attracts, nurtures and keeps track of contacts in our target group. The aim is to generate contacts in our target group that (wish to) engage with us about the purchase of services ('leads'). Practically it means the following responsibilities: Ensure our contacts database is up to date Create customer personas and map existing customers Help identify the various customer journeys, and 'stages' Help maintain our Website (NL/EN), and Linkedin profile. ‍

Find AI tools that can expand/re-purpose the current content that we create Monitor & improve SEO & SEA Create a customer nurturing process Generating Leads for Sales to contact Help define lead stages Find ways to improve marketing automation Job Goals (KPIs) Maintain and grow CRM contacts in database Ideas and processes for IPK website traffic Strategize ways to get Marketing Qualified Leads

You will become part of our highly skilled and innovative network engineering, operations, marketing, sales and development team. You will help IPK design, sell, deploy, configure, administrate, automate and ensure performant and secure global networks that cater to our customer needs. 25 Vacation days 8% holiday allowance